OUR MISSION FOR YOU
Do growth hacking, SEO and omnichannel marketing not sound like empty words to you, but rather exciting levers for real growth? Then trawa is the right place for you! We are looking for a dynamic and data-driven Growth Marketing Manager to catapult our growth strategies to the next level. Apply now and shape the future with us!
As a Growth Marketing Manager (m/f/d), you will be responsible for the following tasks in particular:
- You will be responsible for search engine marketing (SEA) and search engine optimisation (SEO). You will also carry out keyword analyses and apply targeting strategies.
- You are responsible for budget planning for channel and tool distribution according to the set targets.
- Joint development of cross-media marketing strategies and online marketing campaigns in the marketing team as well as operational implementation, target group definition and creation of targeting concepts.
- You plan, implement, monitor and optimise our SEA campaigns on Google and other search engines.
- Your role will involve analysing campaign performance, including a detailed review of tracking functions. You will also use these findings to create key KPIs with the help of meaningful reports.
WHO WE ARE LOOKING FOR
- You have experience in (performance) marketing management in a tech startup or similar fast-paced environment. You have expertise in planning and implementing SEO / SEA campaigns on various platforms as well as with newsletter marketing tools and ideally, you also have knowledge of using APIs to integrate the tools into our IT platform.
- Bachelor's or Master's degree.
- You have a strong drive to drive commercial growth with innovative B2B marketing in an early-stage startup environment.
- You bring a mix of robust analytical skills and creativity, like to roll up your sleeves and try things out.
- Experience in SEO and SEA marketing with software products in the clean-tech sector is an advantage, but not essential.
- Fluency in written and spoken German and English.
WHY US?
- You have an impact: As part of our agile team, you have a significant influence on our products and services. You take responsibility and work autonomously on projects that have a lasting impact on our company and our customers.
- Personal development: With us, you can continuously learn and grow, from cutting-edge technologies to working with experts.
- Hybrid work: Enjoy flexible working hours and 30 days holiday a year. Work where you are most productive.
- Impact: Actively shape the future of decarbonising industrial companies.
- Financial benefits: In addition to a competitive salary, we offer meal vouchers, tax-free benefits and discounted fitness programmes.
- Diversity & Inclusion: We value diversity and welcome people from all backgrounds.
ABOUT US
Welcome to the trawa universe! We have made it our mission to build the green utility of the future from the ground up. How do we do that? We create direct access to renewable energy for B2B industrial companies. We develop software and technology to manage the volatility of the energy market. We professionalise energy procurement on the buy side.